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The Necessary Tension between Public Relations and Bloggers: A Second Look at the Conversation

writing-a-blog-postEditor's Note: Yesterday, Rob Bralow of the "Wine Post"  published a piece that was both compelling and thoughtful, discussing the merits of having a little tete-a-tete between both old and new media. As a result, we asked Rob if we could re-post his piece here, allowing wine bloggers  far and wide to contribute to the conversation. Please chime in with your perspective in comments! After the 2009 Wine Bloggers' Conference, there were many bloggers who felt that too many public relations and marketing representatives were there. Not only were they there, but they were there to watch. Megan (Wannabe Wino) wrote in her post "In the Fishbowl": "Have you ever felt like a goldfish? It's quite interesting really. I think the focus of the conference this year seemed to skew more towards wineries, PR folks, and other industry types. ...

Popular Wine Blogs = Credible Wine Blogs

Credibility is a strange term to me. When I sit with the word, the first feeling that comes to mind is trust. Am I trustworthy? Can people trust what I say as true and accurate? Can they come to me knowing that I will continually do my best to give them advice and information that is valid based on my experience or on the experience of others? Feels heavy, as if I have a thousand eyes looking at me saying "are you a good and honest human being"? I hope I am. I try to be. But I can't guarantee that I am successful everyday. I bring the term credibility to the floor today because many people, both in print and in the internet, have debated the credibility of a blogger. In short are bloggers trustworthy and honest? Are we ethical? Allow ...

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