Free Advice – Write for your Audience, not for your Peers

The wine blogg-o-sphere seems sick right now, contaminated with a nasty, dangerous virus and full of evil overtones. There is a self-absorption infection that is destroying that which makes us unique, and quite honestly, it's making me sick. However, I'm curious if it will function like a blog-based form of natural selection, weeding out the weak in favor of the strong. This infection seems to have caused perfectly good wine bloggers to stop talking about wine, and instead, to focus on their own insecurities precieved or real. Lately, we're losing wine bloggers right and left in favor of wine blog critics or MSM (main stream media) bashers. It needs to stop. This BS in the wine blogging world is destroying that which we're fighting for, to be ...