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False Truths in Print Media: The Credibility of Wine Blogs as a Publishing Tool Among the Circle of Wine Writers

465px-printer_in_1568-ceWhat if man still used stone tools from 2.6 million years ago, never advancing to the hammer or pneumatic nail gun? What if smoke signals were still used to communicate messages across long distances, instead of the digital phone or via chat? What if man still traveled solely by foot or raft rather than by car, ship, plane or spacecraft? What if Gutenberg's creation of the printing press, first launched over 500 years ago, was considered the only viable tool to share information about wine? Over the course of evolution, man has found newer, and at times, better ways of accomplishing a goal. Through logic, creativity and community, we have excelled past old ways of thinking and doing, by embracing change, growth and innovation. The printing press is a tool that was, and still is, effective for ...

Andrew Barrow of Spitton.biz on Wine Blogging

andrew-barrow 1. Why do you feel wine blogging is not a fad? or is it? A fad? I've been going for several years now, others for much longer, but it is only recently that the format has begun to be taken seriously by the wine trade in the UK - or some of them at least. ‘Blogging' has been saddled with the personal diary moniker from its early existence and to its detriment since. But taken as a way to (self) publish and gain a unique and dedicated audience many realize it has potential. 2. What is one thing wine blogs get right? The personal touch. I'm not talking about how your wife was late for work and burnt the porridge or how sick your cat is this week - blogs have moved on from ...

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